Though their product spoke for itself, Cocktail Squad wanted to gain visibility among consumers and distill their no-fuss and outdoorsy Rocky Mountain image apart from their competition.
Our team formulated a strategic and Instagram-led social media program using relatable and authentic photos, creative captions and specific tagging to significantly bolster their social presence and customer-connection. All the photos and posts emphasized the unique characteristics that Cocktail Squad wanted to showcase and bolstered their brand identity that they wanted to broadcast.
In the span of two months, our dedicated team took Cocktail Squad from 300 followers to over 6,800 --that’s over 105 new and unique followers a day! Their social media presence ultimately drove sales and caught the attention of popular media outlets such as Ski Magazine and Bevnet.