Cocktail Squad.

 
 
49858171_551182798708689_119276276841516004_n.jpg

goal

Though their product spoke for itself, Cocktail Squad wanted to gain visibility among consumers and distill their no-fuss and outdoorsy Rocky Mountain image apart from their competition.


Strategy

Our team formulated a strategic and Instagram-led social media program using relatable and authentic photos, creative captions and specific tagging to significantly bolster their social presence and customer-connection. All the photos and posts emphasized the unique characteristics that Cocktail Squad wanted to showcase and bolstered their brand identity that they wanted to broadcast.

46997848591_26cb0a39eb_o.jpg

46997886131_fe980c19c3_o.jpg

Results

In the span of two months, our dedicated team took Cocktail Squad from 300 followers to over 6,800 --that’s over 105 new and unique followers a day! Their social media presence ultimately drove sales and caught the attention of popular media outlets such as Ski Magazine and Bevnet.